We kept it short and sweet this year!

Follow these 5 Content Marketing Resolutions to succeed in 2018…

  1. I will have an organized Editorial Calendar based on a defined Keyword Strategy that has been researched based on my Buyer Persona.
  2. I will track and measure every 30 days the results of content and I won’t succumb to vanity metrics.
  3. I will reassess my Value Proposition and ensure it is performing for my best customer.
  4. I won’t agree to content that is off-strategy or has had no CTA attached. No more company picnic posts!
  5. I will use better Marketing Automation tools to assess alignment with sales and really dig in to how my content supports the buyer journey.