On July 27th, Marie Wiese and two of her fellow Canadian Marketing Association (CMA) Business Council members will be conducting a one hour B2B Social Selling Best Practices webinar that will cover:
What is social selling and why do you need it?
Best practices for launching a social selling program in your company.
Tools you can use to support your social selling activity.
When email marketing campaigns provide the right kind of content at the right time for the right lead they are extremely effective. In fact, email marketing has a fantastic ROI (over 4300%) – for every $1 spent the return is $44, according to the Direct Marketing Association.
The first step in developing effective email marketing campaigns is to segment your email lists based on where they are in the buying cycle, their interests, product or service preferences and/or demographics.
In 4 Ways to Segment Your Email List to Get the Right Message to the Right Audience, Azure Collier of Constant Contact suggests 4 ways to segment your lists…