4 Ways to Segment Your Email List to Get the Right Message to the Right Audience

4 Ways to Segment Your Email List to Get the Right Message to the Right Audience

When email marketing campaigns provide the right kind of content at the right time for the right lead they are extremely effective. In fact, email marketing has a fantastic ROI (over 4300%) – for every $1 spent the return is $44, according to the Direct Marketing Association.

The first step in developing effective email marketing campaigns is to segment your email lists based on where they are in the buying cycle, their interests, product or service preferences and/or demographics.

In 4 Ways to Segment Your Email List to Get the Right Message to the Right Audience, Azure Collier of Constant Contact suggests 4 ways to segment your lists…

2015 Digital Marketing Survey

The 2015 Digital Marketing Survey is a joint research venture initiated by Marketing CoPilot Inc. in conjunction with Georgian College Centre for Applied Research and Innovation and the National Research Council of Canada. This survey is meant to start a dialogue with Canadian business owners about the state of websites and digital marketing in Canada.

Are the websites being developed by Canadian business owners helping to improve the buying process for their customers?