Crucial questions you need to consider before you redesign your website. 1. What pages are we deleting?, 2. What URLs are we redirecting the deleted page URLs to?, 3. What keywords do the deleted pages get search engine referrals for and how many does each get?, 4. What pages will have their prominence within the site hierarchy change?, 5. How is the site architecture changing? Did the page go from being a main navigation tab to a sub navigation tab?
Video content is a powerful way to educate, influence, and engage with an audience. B2B businesses that use YouTube as a marketing tactic can build credibility for their brand, demonstrate expertise, and put a face to the organization. As video content continues to become more popular in the upcoming year, B2B businesses will need to develop a content marketing for B2B YouTube strategy that will help them reach their audience. Check out five tips to help you create an outstanding YouTube B2B marketing strategy for your business.