I loved reading Archie comics when I was young, and now with the revival of the characters in the new Netflix series Riverdale, I am reminded of the differing personalities of Betty and Veronica. Veronica was the cartoon character that was rich and cared about money and popularity. Betty was the girl next door who helped out, obliged and genuinely wanted to be nice. Put in business terms: Veronica chased revenue. Betty was all about customer engagement.
This article by Marketing CoPilot was recently featured on Startup Grind. Thanks to the internet, there a thousand different ways for you to reach your customer. And at all hours of the day. So how do you make sure you’re capturing their attention in the right places? There are three customer acquisition channels you need to win to build a successful digital selling strategy.
Social media marketing takes way more time and thought than most people realize. If you’re using social media to connect with friends and family, then social media marketing can be thoughtless. But as a business tool or a marketing strategy, it has to be precise. At the end of the day, it’s just one piece of the overall puzzle, and it’s just one channel. The key for business owners is to understand what they’re doing wrong, then double down on what they’re doing right.
2017 is the year of marketing automation and the rooster! I always enjoy Chinese New Year. I find the year of the animal and the Chinese zodiac calendar interesting and accurate for a given personality. The Chinese zodiac is divided into 12 blocks (or houses) just like its western counterpart, but with the major difference being that each house has a time-length of one year instead of one month. 2017 is the Year of the Rooster. In terms of marketing cycles, I’d like to suggest that 2017 will also be the year of marketing automation for many businesses.
In order to craft content that your customers will love, you only need to understand one simple thing: what your customer wants. The solution for this is Evidence Based Marketing. At Marketing CoPilot, this is a process that we take people through right at the beginning. What’s your value proposition? Who buys from you and why?