2017 is the year of marketing automation and the rooster! I always enjoy Chinese New Year. I find the year of the animal and the Chinese zodiac calendar interesting and accurate for a given personality. The Chinese zodiac is divided into 12 blocks (or houses) just like its western counterpart, but with the major difference being that each house has a time-length of one year instead of one month. 2017 is the Year of the Rooster. In terms of marketing cycles, I’d like to suggest that 2017 will also be the year of marketing automation for many businesses.
In order to craft content that your customers will love, you only need to understand one simple thing: what your customer wants. The solution for this is Evidence Based Marketing. At Marketing CoPilot, this is a process that we take people through right at the beginning. What’s your value proposition? Who buys from you and why?
Many tech pundits talk about the death of email marketing. They believe that other tools, like social media, are taking over. But we’ve found that’s just not true. Email marketing is alive and well — but only if you do it right. Don’t become a victim to the “unsubscribe” or “delete” buttons. Here’s your guide for better email marketing — how to do it right so that your customers engage with you, read what you’re sending them, and never unsubscribe.
The human psyche is a delicate place. We trick ourselves into thinking we want or don’t want something. We go back and forth on options and for the most part we settle. Sometimes we settle because something is too hard, costs too much or is beyond our skill level. But in the end, the result is generally the same. We settled. Why don’t we try to achiever great?
Too much choice and too little useful content. Bruce Springsteen released the song 57 Channels and Nothing On in 1992. Fast forward to 2016 and there are 500 million channels where you can consume content thanks to the internet. So what is a business owner to do when they need to find a technology solution for their business? There is too much choice and not enough time for the average entrepreneur to do their business analysis and due diligence to understand the best solution for their business. And quite frankly, there is way too much marketing automation software in the world to review.