Have you lost control of your website?

Have you lost control of your website?

One of the more concerning trends we have seen lately is business owners who are not “on top of” their website. Surely we understand that management of a company’s website and overall digital marketing does not generally fall to the CEO. However, it is imperative that the CEO knows that the web presence management team is keeping the “keys” safe.

What does that mean?

Content Marketing = Storytelling. Your Employees May Be Your Best Storytellers.

Content Marketing = Storytelling. Your Employees May Be Your Best Storytellers.

At Marketing CoPilot, we have long believed that content marketing success is rooted in the engagement of company employees to share their knowledge and their stories. Becoming a storytelling organization can fuel your content pipeline indefinitely with quality and engaging content for your prospects.

Employee stories can be mini, personal case studies which demonstrate successes, failures and development. Employee-driven story content can illuminate to prospects what it is like to work with your company and how you solve problems for others like them.