Content marketing strategies are easier said than done. While everyone knows and understands the importance of them, putting pen to paper (or fingers to keyboard) can sometimes be the hardest part. Even though you’ve created an editorial calendar, done your research and have a small outline and jist of what you want your audience to read, actually creating content is hard and time consuming. Creating original content no longer has to be the only way you put out a blog post. Curated content is just as relevant to your buyer as original content but takes about half the time to create.
Inbound Marketing 101. In this week’s podcast episode we talk to Kevin Payne. Kevin is an inbound marketing consultant who focuses on using HubSpot for SaaS startups. Listen in as Marie and Kevin explain what the Inbound Marketing methodology is and why it is so important for every business today.