Why choosing a website hosting plan is like finding a new home

Why choosing a website hosting plan is like finding a new home

Guest Author: Andy McIlwain. You have lots of options when it comes to website hosting. There’s shared hosting, cloud hosting, VPS dedicated hosting, dedicated hosting… just to name a few. Making the right choice depends on understanding your needs and priorities. But “understanding your needs” is easier said than done. I’ve worked with web hosting in one form or another for about fifteen years. I’ve done it as a hobbyist and as a volunteer; I’ve done it professionally in technology companies big and small; and I’ve advised clients while working in IT firms and marketing agencies.

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Is your website a Betty or Veronica?

Is your website a Betty or Veronica?

I loved reading Archie comics when I was young, and now with the revival of the characters in the new Netflix series Riverdale, I am reminded of the differing personalities of Betty and Veronica. Veronica was the cartoon character that was rich and cared about money and popularity. Betty was the girl next door who helped out, obliged and genuinely wanted to be nice. Put in business terms: Veronica chased revenue. Betty was all about customer engagement.

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How to win online and really focus your digital selling strategy

How to win online and really focus your digital selling strategy

This article by Marketing CoPilot was recently featured on Startup Grind. Thanks to the internet, there a thousand different ways for you to reach your customer. And at all hours of the day. So how do you make sure you’re capturing their attention in the right places? There are three customer acquisition channels you need to win to build a successful digital selling strategy.

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