99% of companies waste their time on social media

99% of companies waste their time on social media

Social media marketing takes way more time and thought than most people realize. If you’re using social media to connect with friends and family, then social media marketing can be thoughtless. But as a business tool or a marketing strategy, it has to be precise. At the end of the day, it’s just one piece of the overall puzzle, and it’s just one channel. The key for business owners is to understand what they’re doing wrong, then double down on what they’re doing right.

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Time for businesses to wake up to the importance of marketing automation

Time for businesses to wake up to the importance of marketing automation

2017 is the year of marketing automation and the rooster! I always enjoy Chinese New Year. I find the year of the animal and the Chinese zodiac calendar interesting and accurate for a given personality. The Chinese zodiac is divided into 12 blocks (or houses) just like its western counterpart, but with the major difference being that each house has a time-length of one year instead of one month. 2017 is the Year of the Rooster. In terms of marketing cycles, I’d like to suggest that 2017 will also be the year of marketing automation for many businesses.

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How to close the deal without being annoying

How to close the deal without being annoying

When you’re trying too hard to close the deal, your customers will notice—and it well send them in the other direction. If you push somebody too fast and too soon because you’re trying to get something out of them, defenses go up and suspicions arise. That’s just human nature. A standard rule of thumb for success is 1 percent. If you have 100 visitors to your site, only one out of that group is going to pick up the phone and call or dash off an email to you. And if the number is zero, then you have work to do.

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Planning for a new website in 2017

Planning for a new website in 2017

Evidence-based Marketing begins right at the beginning. In order to create a successful website you need to start the process by understanding what your customer wants and why your customer would buy from you. There is gold in Google Analytics. You just need to know what you’re looking for and how to interpret the results. Here are eight data points you should be looking at weekly over a 30 to 90 period before you redesign anything on your website or rewrite a single piece of copy.

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Are you expecting too much from your marketing team?

Are you expecting too much from your marketing team?

For most businesses, marketing is one of the hardest business functions to ‘get right’, especially in small business marketing. There are so many different ways to achieve your goals, everything you do costs time and money, and nothing is a guaranteed success. If marketing is a priority for an organization, the most important thing you can do is assemble a capable team. In an ever-changing marketplace like the one we live in today, a small business marketing team needs to have the right people, in the right positions, with the right skills to get anything done.

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