Creating a Buyer Persona and
Buyer Map for Your Business
Buyer behaviour has changed.
Your prospects want to self-educate and self-serve before they make a decision to call you. You can no longer afford to let your sales team be the layer between you and explaining your value to a prospect.
- A Buyer Persona helps you understand what a buyer needs to know, feel and understand about your product or service before they pick up the phone and call you.
- A Buyer Map helps you understand the content that needs to be part of your web presence, but more importantly you can identify how to test the buyer steps and use content and other tools as important conversion points in your lead generation strategy.
Your website as part of the buyer map
You need to know your best customer and provide them with the right content at the right time in order to help them through the buyer journey.