Is your website a Betty or Veronica?

Is your website a Betty or Veronica?

I loved reading Archie comics when I was young, and now with the revival of the characters in the new Netflix series Riverdale, I am reminded of the differing personalities of Betty and Veronica. Veronica was the cartoon character that was rich and cared about money and popularity. Betty was the girl next door who helped out, obliged and genuinely wanted to be nice. Put in business terms: Veronica chased revenue. Betty was all about customer engagement.

How to ignore Vanity Metrics by focusing on your Value Proposition

How to ignore Vanity Metrics by focusing on your Value Proposition

How Focusing on Your Value Proposition Keeps You Honest. A value proposition is the primary reason people buy from you — it’s the secret sauce that makes your business, product, or service unique. Businesses that align their marketing to their value proposition are only reaching out to people who have a reason to buy their product. Their vanity metrics won’t be as pumped up as they could be, but they’ll have something that matters way more: conversions.

57 Channels and nothing on: Why I hate buying software

57 Channels and nothing on: Why I hate buying software

Too much choice and too little useful content. Bruce Springsteen released the song 57 Channels and Nothing On in 1992. Fast forward to 2016 and there are 500 million channels where you can consume content thanks to the internet. So what is a business owner to do when they need to find a technology solution for their business? There is too much choice and not enough time for the average entrepreneur to do their business analysis and due diligence to understand the best solution for their business. And quite frankly, there is way too much marketing automation software in the world to review.