How Focusing on Your Value Proposition Keeps You Honest. A value proposition is the primary reason people buy from you — it’s the secret sauce that makes your business, product, or service unique. Businesses that align their marketing to their value proposition are only reaching out to people who have a reason to buy their product. Their vanity metrics won’t be as pumped up as they could be, but they’ll have something that matters way more: conversions.
Too much choice and too little useful content. Bruce Springsteen released the song 57 Channels and Nothing On in 1992. Fast forward to 2016 and there are 500 million channels where you can consume content thanks to the internet. So what is a business owner to do when they need to find a technology solution for their business? There is too much choice and not enough time for the average entrepreneur to do their business analysis and due diligence to understand the best solution for their business. And quite frankly, there is way too much marketing automation software in the world to review.
Your team has been working hard at content marketing for the last twelve months and they’ve built up your mailing / email list, but do you know how good your list is? Here are the three steps your sales and marketing teams can take to understand your lists and determine whether or not your list is solid gold or just gold-plated.
One of the more concerning trends we have seen lately is business owners who are not “on top of” their website. Surely we understand that management of a company’s website and overall digital marketing does not generally fall to the CEO. However, it is imperative that the CEO knows that the web presence management team is keeping the “keys” safe.
What does that mean?