Marketing CoPilot Summer Reading List

Marketing CoPilot Summer Reading List

5 Books to Get Your Marketing Brain Fired Up Bill Gates puts out a summer reading list every June that has great books on it and he gets lots of love for his list. So we’re not Bill Gates and our online following may not be as big as Bill’s, but our choices for...
Is your online content any good?

Is your online content any good?

Houston, we have a problem. I might be over simplifying it, but I think if we developed better content as marketers that actually got results, there would be a lot more happy CEOs. Content is misunderstood and undervalued by most executives. They don’t understand the impact of a well-designed and executed content marketing strategy on their brand, lead generation and overall way in which a customer views their business.