How to close the deal without being annoying

How to close the deal without being annoying

When you’re trying too hard to close the deal, your customers will notice—and it well send them in the other direction. If you push somebody too fast and too soon because you’re trying to get something out of them, defenses go up and suspicions arise. That’s just human nature. A standard rule of thumb for success is 1 percent. If you have 100 visitors to your site, only one out of that group is going to pick up the phone and call or dash off an email to you. And if the number is zero, then you have work to do.

Why do we settle for good enough?

Why do we settle for good enough?

The human psyche is a delicate place. We trick ourselves into thinking we want or don’t want something. We go back and forth on options and for the most part we settle. Sometimes we settle because something is too hard, costs too much or is beyond our skill level. But in the end, the result is generally the same. We settled. Why don’t we try to achiever great?

How to ignore Vanity Metrics by focusing on your Value Proposition

How to ignore Vanity Metrics by focusing on your Value Proposition

How Focusing on Your Value Proposition Keeps You Honest. A value proposition is the primary reason people buy from you — it’s the secret sauce that makes your business, product, or service unique. Businesses that align their marketing to their value proposition are only reaching out to people who have a reason to buy their product. Their vanity metrics won’t be as pumped up as they could be, but they’ll have something that matters way more: conversions.

You Can’t Be Everywhere – A Common Sense Approach to Digital Marketing for Any Business

You Can’t Be Everywhere – A Common Sense Approach to Digital Marketing for Any Business

[Toronto, ON] – [September 22, 2016.] The world of marketing has changed drastically over the last 5 years and it continues to evolve on a daily basis. With so many ways and places for small and medium businesses to promote their content it’s difficult for business...