by Marie Wiese | Mar 10, 2015 | B2B Marketing Management, Content Marketing, Digital Marketing Strategy, Digital Marketing Workshops, View from the Flight Deck
Here are four words that drive CEOs and business owners crazy. Let’s redesign our website! A website redesign is time consuming and expensive. Here are 9 data points you should be looking at weekly over a 30 to 90 period before you redesign anything on your website or rewrite a single piece of copy.
by Guest Author | Feb 23, 2015 | B2B Marketing Management, Content Marketing, Digital Marketing Strategy, Digital Marketing Workshops, View from the Flight Deck
Crucial questions you need to consider before you redesign your website. 1. What pages are we deleting?, 2. What URLs are we redirecting the deleted page URLs to?, 3. What keywords do the deleted pages get search engine referrals for and how many does each get?, 4. What pages will have their prominence within the site hierarchy change?, 5. How is the site architecture changing? Did the page go from being a main navigation tab to a sub navigation tab?
by Marie Wiese | Feb 11, 2015 | Content Marketing, Digital Marketing Strategy, Digital Marketing Workshops, View from the Flight Deck
You’ve spent hours and lots of money on your website, but does it perform? If we had a dollar for every business owner who came to us with a “broken website”, we could quit our jobs as B2B content marketing consultants. There are lots of bad websites on the “interweb” and lots of unhappy business owners who just aren’t seeing sales results from their websites. If you don’t get five out of five on this audit, maybe it’s time to build a B2B content marketing strategy for your company to improve your online sales conversation.
by Guest Author | Jan 21, 2015 | Content Marketing, Digital Marketing Strategy, Digital Marketing Workshops, View from the Flight Deck
I have had to build my fair share of social strategies and it’s no walk in the park. Social Media channels are growing and ever-changing, not to mention that new channels are emerging every day. These changes are daunting and present just as many new business...
by Marie Wiese | Oct 1, 2014 | Digital Marketing Workshops, News & Events, View from the Flight Deck
The Canadian Fluid Power Association (CFPA) Annual General Meeting (AGM) was held on October 2, 2014 in Niagara-on-the-Lake. This was an opportunity for leaders in the Canadian Fluid Power community to get together to learn about trends in Canadian Fluid Power market,...
by Marie Wiese | Aug 21, 2014 | Content Marketing, Digital Marketing Strategy, Digital Marketing Workshops, View from the Flight Deck
How is your organization coping post-CASL? You may still be trying to navigate your way through the legislation or you may have executed your first “opt-in” campaign. Regardless, list purging has been the number one complaint of business owners who are...
