Here are four words that drive CEOs and business owners crazy. Let’s redesign our website! A website redesign is time consuming and expensive. Here are 9 data points you should be looking at weekly over a 30 to 90 period before you redesign anything on your website or rewrite a single piece of copy.
Crucial questions you need to consider before you redesign your website. 1. What pages are we deleting?, 2. What URLs are we redirecting the deleted page URLs to?, 3. What keywords do the deleted pages get search engine referrals for and how many does each get?, 4. What pages will have their prominence within the site hierarchy change?, 5. How is the site architecture changing? Did the page go from being a main navigation tab to a sub navigation tab?
You’ve spent hours and lots of money on your website, but does it perform? If we had a dollar for every business owner who came to us with a “broken website”, we could quit our jobs as B2B content marketing consultants. There are lots of bad websites on the “interweb” and lots of unhappy business owners who just aren’t seeing sales results from their websites. If you don’t get five out of five on this audit, maybe it’s time to build a B2B content marketing strategy for your company to improve your online sales conversation.