The truth about marketing automation

The truth about marketing automation

Marketing automation is not a new concept. There have been lots of tools that companies have been using over the years to perform the same function as a modern-day marketing automation tool.

Before you jump on the marketing automation band wagon, make sure you have: 1. A defined lead nurturing process identified, 2. Good content, 3. And time, time to manage it properly and learn from the data you are collecting about visitors and leads on your website.

If you don’t have these things, the best marketing automation tool in the world will not help you. Avoid the hype of the latest marketing automation technology trend and get the basics right.

Marketing Automation Workshop – Cutting through the hype

Marketing Automation Workshop – Cutting through the hype

Join us April 25, 2014 from 1:00-3:00pm in Richmond Hill for this important Marketing Automation Workshop. Once you have your Content Marketing Plan in place, Marketing Automation can help your business streamline the process of developing, executing and tracking lead-nurturing Content Marketing Initiatives. How can Marketing Automation help your business nurture leads? Is your business truly ready for Marketing Automation?

Email Marketing Workshop – Rethink Email Marketing

Email Marketing Workshop – Rethink Email Marketing

Join us May 30, 2014 from 1:00-3:00pm in Richmond Hill for this important Email Marketing Workshop. Email marketing has a tremendous ROI, when executed the right way and as part of your overall Digital Marketing Strategy. What role does email marketing play in your digital marketing approach? Rethink the way email marketing fits into your business/sales process (find, convert, keep).