Does Sales & Marketing alignment really exist?
I recently received an email from a large software company inviting me to a networking event to discuss the topic of sales and marketing alignment. The invite opened with… Only 8% of B2B companies say they have alignment between sales and marketing That is a pretty...
Do you really know what it takes to convert traffic online?
Too often people think that just because they got a prospect to “click thru” it means the person will take action when they get to the other side For a long time we worked with small and medium sized business owners who believed traffic to a website equals...
Understanding Digital Marketing from a Human Perspective Webinar Replay
This webinar was originally featured here on Womenwhodare.com. UNDERSTANDING DIGITAL MARKETING Despite a decent amount of time spent and even generations born into the digital age, there still seems to be a disconnect between how we think we should sell and how we...
Marketing and Innovation: Two core functions of every business
Every business has two core functions- Marketing and Innovation. Can you guess which one people struggle with the most? In my current role as a Growth Advisor for the Spark Centre in Oshawa, Ontario, I have the pleasure of working with early stage companies on their...
Is your online content any good?
Houston, we have a problem. I might be over simplifying it, but I think if we developed better content as marketers that actually got results, there would be a lot more happy CEOs. Content is misunderstood and undervalued by most executives. They don’t understand the impact of a well-designed and executed content marketing strategy on their brand, lead generation and overall way in which a customer views their business.