I loved reading Archie comics when I was young, and now with the revival of the characters in the new Netflix series Riverdale, I am reminded of the differing personalities of Betty and Veronica. Veronica was the cartoon character that was rich and cared about money and popularity. Betty was the girl next door who helped out, obliged and genuinely wanted to be nice. Put in business terms: Veronica chased revenue. Betty was all about customer engagement.
This article by Marketing CoPilot was recently featured on Startup Grind. Thanks to the internet, there a thousand different ways for you to reach your customer. And at all hours of the day. So how do you make sure you’re capturing their attention in the right places? There are three customer acquisition channels you need to win to build a successful digital selling strategy.
Social media marketing takes way more time and thought than most people realize. If you’re using social media to connect with friends and family, then social media marketing can be thoughtless. But as a business tool or a marketing strategy, it has to be precise. At the end of the day, it’s just one piece of the overall puzzle, and it’s just one channel. The key for business owners is to understand what they’re doing wrong, then double down on what they’re doing right.
When you’re trying too hard to close the deal, your customers will notice—and it well send them in the other direction. If you push somebody too fast and too soon because you’re trying to get something out of them, defenses go up and suspicions arise. That’s just human nature. A standard rule of thumb for success is 1 percent. If you have 100 visitors to your site, only one out of that group is going to pick up the phone and call or dash off an email to you. And if the number is zero, then you have work to do.
Evidence-based Marketing begins right at the beginning. In order to create a successful website you need to start the process by understanding what your customer wants and why your customer would buy from you. There is gold in Google Analytics. You just need to know what you’re looking for and how to interpret the results. Here are eight data points you should be looking at weekly over a 30 to 90 period before you redesign anything on your website or rewrite a single piece of copy.
For most businesses, marketing is one of the hardest business functions to ‘get right’, especially in small business marketing. There are so many different ways to achieve your goals, everything you do costs time and money, and nothing is a guaranteed success. If marketing is a priority for an organization, the most important thing you can do is assemble a capable team. In an ever-changing marketplace like the one we live in today, a small business marketing team needs to have the right people, in the right positions, with the right skills to get anything done.