Understanding Digital Marketing from a Human Perspective Webinar Replay
This webinar was originally featured here on Womenwhodare.com. UNDERSTANDING DIGITAL MARKETING Despite a decent amount of time spent and even generations born into the digital age, there still seems to be a disconnect between how we think we should sell and how we...
Marketing and Innovation: Two core functions of every business
Every business has two core functions- Marketing and Innovation. Can you guess which one people struggle with the most? In my current role as a Growth Advisor for the Spark Centre in Oshawa, Ontario, I have the pleasure of working with early stage companies on their...
Is your online content any good?
Houston, we have a problem. I might be over simplifying it, but I think if we developed better content as marketers that actually got results, there would be a lot more happy CEOs. Content is misunderstood and undervalued by most executives. They don’t understand the impact of a well-designed and executed content marketing strategy on their brand, lead generation and overall way in which a customer views their business.
Dear Sales & Marketing: Start saying things prospects need to hear.
There is power in the written (or spoken) word The language you use is important when you’re drafting content or speaking to a prospect. Selling today isn’t just about volume of leads or how many sales calls you make in a day. It’s about how your...