Are you emailing or lead generating?
Moving beyond email marketing to marketing automation… A lot of our customers tell us that they are currently using a marketing automation platform or CRM system in their business but primarily for email marketing and they have not unleashed the power of marketing...
Are you an analog player living in a digital world?
5 Signs this may be you You miss the days when you could just pick up the phone and call a prospect. You are still going to tradeshows hoping that by showing up, you will immediately find customers. You remember the days when email was a replacement for sending...
How to use Original vs. Curated Content
Content marketing strategies are easier said than done. While everyone knows and understands the importance of them, putting pen to paper (or fingers to keyboard) can sometimes be the hardest part. Even though you’ve created an editorial calendar, done your research and have a small outline and jist of what you want your audience to read, actually creating content is hard and time consuming. Creating original content no longer has to be the only way you put out a blog post. Curated content is just as relevant to your buyer as original content but takes about half the time to create.
3 Mistakes people make when implementing a Marketing Automation Tool
Marketing Automation tools are in abundance these days. At last count, Forrester Research noted over 6,500 technology products in the marketing automation stack. If you’ve already gone through all your options and chosen software, I’m sure you’re...