by Susanna Tarrant | Jun 27, 2018 | Content Marketing, Digital Marketing Strategy
Content marketing strategies are easier said than done. While everyone knows and understands the importance of them, putting pen to paper (or fingers to keyboard) can sometimes be the hardest part. Even though you’ve created an editorial calendar, done your research and have a small outline and jist of what you want your audience to read, actually creating content is hard and time consuming. Creating original content no longer has to be the only way you put out a blog post. Curated content is just as relevant to your buyer as original content but takes about half the time to create.
by Susanna Tarrant | Jun 21, 2018 | B2B Marketing Management, Digital Marketing Strategy, Lead Generation and Nurturing, Marketing Automation
Marketing Automation tools are in abundance these days. At last count, Forrester Research noted over 6,500 technology products in the marketing automation stack. If you’ve already gone through all your options and chosen software, I’m sure you’re...
by Marie Wiese | May 24, 2018 | B2B Marketing Management, Digital Marketing Strategy, Marketing Automation, Value Proposition
I recently received an email from a large software company inviting me to a networking event to discuss the topic of sales and marketing alignment. The invite opened with… Only 8% of B2B companies say they have alignment between sales and marketing That is a pretty...
by Susanna Tarrant | Apr 4, 2018 | Digital Marketing Research, Digital Marketing Strategy
Too often people think that just because they got a prospect to “click thru” it means the person will take action when they get to the other side For a long time we worked with small and medium sized business owners who believed traffic to a website equals...
by Susanna Tarrant | Apr 4, 2018 | Content Marketing, Digital Marketing Strategy, Digital Marketing Workshops, Lead Generation and Nurturing, News & Events
This webinar was originally featured here on Womenwhodare.com. UNDERSTANDING DIGITAL MARKETING Despite a decent amount of time spent and even generations born into the digital age, there still seems to be a disconnect between how we think we should sell and how we...
by Marie Wiese | Mar 15, 2018 | Content Marketing, Digital Marketing Strategy
Every business has two core functions- Marketing and Innovation. Can you guess which one people struggle with the most? In my current role as a Growth Advisor for the Spark Centre in Oshawa, Ontario, I have the pleasure of working with early stage companies on their...
