How to set yourself up for Marketing Automation success
Whether your organization has already implemented or is on the verge of implementing Marketing Automation (MA) you have high hopes that your MA will be successful. According to HubSpot, many Marketing Automation investments fail primarily because there is no inbound...
Is Social Selling a buzzword or the future?
Take a moment and think about how your business has generated leads in the last 12 months. There is a high likelihood that people were referred to you by people they trusted, looked up your website and then looked you up on social networks. As sales and marketing...
Is your website a Betty or Veronica?
I loved reading Archie comics when I was young, and now with the revival of the characters in the new Netflix series Riverdale, I am reminded of the differing personalities of Betty and Veronica. Veronica was the cartoon character that was rich and cared about money and popularity. Betty was the girl next door who helped out, obliged and genuinely wanted to be nice. Put in business terms: Veronica chased revenue. Betty was all about customer engagement.
How to win online and really focus your digital selling strategy
This article by Marketing CoPilot was recently featured on Startup Grind. Thanks to the internet, there a thousand different ways for you to reach your customer. And at all hours of the day. So how do you make sure you’re capturing their attention in the right places? There are three customer acquisition channels you need to win to build a successful digital selling strategy.
99% of companies waste their time on social media
Social media marketing takes way more time and thought than most people realize. If you’re using social media to connect with friends and family, then social media marketing can be thoughtless. But as a business tool or a marketing strategy, it has to be precise. At the end of the day, it’s just one piece of the overall puzzle, and it’s just one channel. The key for business owners is to understand what they’re doing wrong, then double down on what they’re doing right.