I loved reading Archie comics when I was young, and now with the revival of the characters in the new Netflix series Riverdale, I am reminded of the differing personalities of Betty and Veronica. Veronica was the cartoon character that was rich and cared about money and popularity. Betty was the girl next door who helped out, obliged and genuinely wanted to be nice. Put in business terms: Veronica chased revenue. Betty was all about customer engagement.
This article by Marketing CoPilot was recently featured on Startup Grind. Thanks to the internet, there a thousand different ways for you to reach your customer. And at all hours of the day. So how do you make sure you’re capturing their attention in the right places? There are three customer acquisition channels you need to win to build a successful digital selling strategy.
Social media marketing takes way more time and thought than most people realize. If you’re using social media to connect with friends and family, then social media marketing can be thoughtless. But as a business tool or a marketing strategy, it has to be precise. At the end of the day, it’s just one piece of the overall puzzle, and it’s just one channel. The key for business owners is to understand what they’re doing wrong, then double down on what they’re doing right.