For most businesses, marketing is one of the hardest business functions to ‘get right’, especially in small business marketing. There are so many different ways to achieve your goals, everything you do costs time and money, and nothing is a guaranteed success. If marketing is a priority for an organization, the most important thing you can do is assemble a capable team. In an ever-changing marketplace like the one we live in today, a small business marketing team needs to have the right people, in the right positions, with the right skills to get anything done.
For many customers, your website will be their first introduction to you. It’s your first chance to make an impression, the first point of entry for capturing their interest, and the first opportunity to make a sale. It’s also your strongest salesperson. So your website has to be good.
Your company serves and/or wants to test the revenue potential of language markets other than your home market and you’ve decided that you need a multilingual website. You want to be able to provide web content in the native languages of your various markets. There are different ways to launch multilingual websites, but what approach is the best for your small business?
Do you really want to spend your marketing strategy dollars making a website that looks great, but doesn’t actually work any better? At Marketing CoPilot, our up-front strategy work informs your entire digital marketing strategy and helps create sustainable lead generation and lead nurturing programs. This work pays off; our B2B clients have increased lead generation anywhere from 200% to 400% – just look at our case studies.
In order to craft content that your customers will love, you only need to understand one simple thing: what your customer wants. The solution for this is Evidence Based Marketing. At Marketing CoPilot, this is a process that we take people through right at the beginning. What’s your value proposition? Who buys from you and why?
After 10+ years of working with clients across North America, we’ve developed two innovative, low-risk ways for businesses to learn about our evidence-driven marketing approach, get actionable data and feedback, and start meaningful conversations about what digital marketing approaches will drive the best results.