How to handle criticism personally and digitally

How to handle criticism personally and digitally

When I talk to business leaders about whether their digital marketing strategy is performing, I sometimes get the same emotional response:

Anger because they have spent money on digital marketing but they don’t understand what they got for their money.

Disappointment because they have to confront the reality that they don’t know what their digital marketing goals should have been.

Frustration because they don’t know what to do next.