Too much choice and too little useful content. Bruce Springsteen released the song 57 Channels and Nothing On in 1992. Fast forward to 2016 and there are 500 million channels where you can consume content thanks to the internet. So what is a business owner to do when they need to find a technology solution for their business? There is too much choice and not enough time for the average entrepreneur to do their business analysis and due diligence to understand the best solution for their business. And quite frankly, there is way too much marketing automation software in the world to review.
On July 27th, Marie Wiese and two of her fellow Canadian Marketing Association (CMA) Business Council members will be conducting a one hour B2B Social Selling Best Practices webinar that will cover:
What is social selling and why do you need it?
Best practices for launching a social selling program in your company.
Tools you can use to support your social selling activity.
At Marketing CoPilot, we have long believed that content marketing success is rooted in the engagement of company employees to share their knowledge and their stories. Becoming a storytelling organization can fuel your content pipeline indefinitely with quality and engaging content for your prospects.
Employee stories can be mini, personal case studies which demonstrate successes, failures and development. Employee-driven story content can illuminate to prospects what it is like to work with your company and how you solve problems for others like them.