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Does marketing automation make marketers more accountable?

Does marketing automation make marketers more accountable?

by Marie Wiese | Jan 30, 2019 | B2B Marketing Management, Marketing Automation

Digital Transformation of the Marketing Function So much has been written about marketing in the last few years. Much of it professes to teach you how to get a “35% lift on conversion” or create campaigns that everyone opens and the leads come rolling in....
3 Important considerations BEFORE you buy marketing automation software

3 Important considerations BEFORE you buy marketing automation software

by Marie Wiese | Jan 15, 2019 | B2B Marketing Management, Content Marketing, Digital Marketing Strategy, Marketing Automation

People don’t plan to fail – they just fail to plan. This statement could never be truer than when it comes to purchasing software for a business. What SaaS companies (software as a service) have duped us all into believing is that by removing the barriers...
Are you emailing or lead generating?

Are you emailing or lead generating?

by Susanna Tarrant | Oct 23, 2018 | B2B Marketing Management, Digital Marketing Strategy, Lead Generation and Nurturing, Marketing Automation

Moving beyond email marketing to marketing automation… A lot of our customers tell us that they are currently using a marketing automation platform or CRM system in their business but primarily for email marketing and they have not unleashed the power of marketing...
Are you an analog player living in a digital world?

Are you an analog player living in a digital world?

by Marie Wiese | Sep 29, 2018 | B2B Marketing Management, Digital Marketing Strategy, Lead Generation and Nurturing, Marketing Automation

5 Signs this may be you You miss the days when you could just pick up the phone and call a prospect. You are still going to tradeshows hoping that by showing up, you will immediately find customers. You remember the days when email was a replacement for sending...
3 Mistakes people make when implementing a Marketing Automation Tool

3 Mistakes people make when implementing a Marketing Automation Tool

by Susanna Tarrant | Jun 21, 2018 | B2B Marketing Management, Digital Marketing Strategy, Lead Generation and Nurturing, Marketing Automation

Marketing Automation tools are in abundance these days. At last count, Forrester Research noted over 6,500 technology products in the marketing automation stack. If you’ve already gone through all your options and chosen software, I’m sure you’re...
Does Sales & Marketing alignment really exist?

Does Sales & Marketing alignment really exist?

by Marie Wiese | May 24, 2018 | B2B Marketing Management, Digital Marketing Strategy, Marketing Automation, Value Proposition

I recently received an email from a large software company inviting me to a networking event to discuss the topic of sales and marketing alignment. The invite opened with… Only 8% of B2B companies say they have alignment between sales and marketing That is a pretty...
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  • Does marketing automation make marketers more accountable? January 30, 2019
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