by Susanna Tarrant | Oct 23, 2018 | B2B Marketing Management, Digital Marketing Strategy, Lead Generation and Nurturing, Marketing Automation
Moving beyond email marketing to marketing automation… A lot of our customers tell us that they are currently using a marketing automation platform or CRM system in their business but primarily for email marketing and they have not unleashed the power of marketing...
by Marie Wiese | Sep 29, 2018 | B2B Marketing Management, Digital Marketing Strategy, Lead Generation and Nurturing, Marketing Automation
5 Signs this may be you You miss the days when you could just pick up the phone and call a prospect. You are still going to tradeshows hoping that by showing up, you will immediately find customers. You remember the days when email was a replacement for sending...
by Susanna Tarrant | Jun 21, 2018 | B2B Marketing Management, Digital Marketing Strategy, Lead Generation and Nurturing, Marketing Automation
Marketing Automation tools are in abundance these days. At last count, Forrester Research noted over 6,500 technology products in the marketing automation stack. If you’ve already gone through all your options and chosen software, I’m sure you’re...
by Marie Wiese | May 24, 2018 | B2B Marketing Management, Digital Marketing Strategy, Marketing Automation, Value Proposition
I recently received an email from a large software company inviting me to a networking event to discuss the topic of sales and marketing alignment. The invite opened with… Only 8% of B2B companies say they have alignment between sales and marketing That is a pretty...
by Marie Wiese | Oct 31, 2017 | Digital Marketing Strategy, Lead Generation and Nurturing, Marketing Automation
This article was previously published on Forbes.com, written by Marie Wiese, member of Forbes Agency Council. I am an old school marketer: I started my marketing career long before Google, social media or the iPhone. I started marketing just as email and browsers were...
by Claudette de la Cruz Wilson | May 1, 2017 | B2B Marketing Management, Content Marketing, Digital Marketing Strategy, Marketing Automation
Whether your organization has already implemented or is on the verge of implementing Marketing Automation (MA) you have high hopes that your MA will be successful. According to HubSpot, many Marketing Automation investments fail primarily because there is no inbound...
