by Marie Wiese | Jan 30, 2019 | B2B Marketing Management, Marketing Automation
Digital Transformation of the Marketing Function So much has been written about marketing in the last few years. Much of it professes to teach you how to get a “35% lift on conversion” or create campaigns that everyone opens and the leads come rolling in....
by Marie Wiese | Jan 15, 2019 | B2B Marketing Management, Content Marketing, Digital Marketing Strategy, Marketing Automation
People don’t plan to fail – they just fail to plan. This statement could never be truer than when it comes to purchasing software for a business. What SaaS companies (software as a service) have duped us all into believing is that by removing the barriers...
by Susanna Tarrant | Oct 23, 2018 | B2B Marketing Management, Digital Marketing Strategy, Lead Generation and Nurturing, Marketing Automation
Moving beyond email marketing to marketing automation… A lot of our customers tell us that they are currently using a marketing automation platform or CRM system in their business but primarily for email marketing and they have not unleashed the power of marketing...
by Marie Wiese | Sep 29, 2018 | B2B Marketing Management, Digital Marketing Strategy, Lead Generation and Nurturing, Marketing Automation
5 Signs this may be you You miss the days when you could just pick up the phone and call a prospect. You are still going to tradeshows hoping that by showing up, you will immediately find customers. You remember the days when email was a replacement for sending...
by Susanna Tarrant | Jun 21, 2018 | B2B Marketing Management, Digital Marketing Strategy, Lead Generation and Nurturing, Marketing Automation
Marketing Automation tools are in abundance these days. At last count, Forrester Research noted over 6,500 technology products in the marketing automation stack. If you’ve already gone through all your options and chosen software, I’m sure you’re...
by Marie Wiese | May 24, 2018 | B2B Marketing Management, Digital Marketing Strategy, Marketing Automation, Value Proposition
I recently received an email from a large software company inviting me to a networking event to discuss the topic of sales and marketing alignment. The invite opened with… Only 8% of B2B companies say they have alignment between sales and marketing That is a pretty...
