by Morgan Myles | Apr 17, 2019 | Marketing Automation
Marketing automation is expected to be a $32.6 billion industry by 2024. As budgets shift from offline to online, the growth of marketing automation has been staggering in recent years. But just as we saw with CRM 20 years ago, just buying the software doesn’t...
by Morgan Myles | Mar 6, 2019 | Marketing Automation
Marketing Automation saves time for any business, big or small Marketing automation can help re-focus efforts and reduce the most common challenge of businesses big and small… TIME. If you’re a small business with under 100 employees or a bigger business with...
by Marie Wiese | Jan 30, 2019 | B2B Marketing Management, Marketing Automation
Digital Transformation of the Marketing Function So much has been written about marketing in the last few years. Much of it professes to teach you how to get a “35% lift on conversion” or create campaigns that everyone opens and the leads come rolling in....
by Marie Wiese | Jan 15, 2019 | B2B Marketing Management, Content Marketing, Digital Marketing Strategy, Marketing Automation
People don’t plan to fail – they just fail to plan. This statement could never be truer than when it comes to purchasing software for a business. What SaaS companies (software as a service) have duped us all into believing is that by removing the barriers...
by Susanna Tarrant | Oct 23, 2018 | B2B Marketing Management, Digital Marketing Strategy, Lead Generation and Nurturing, Marketing Automation
Moving beyond email marketing to marketing automation… A lot of our customers tell us that they are currently using a marketing automation platform or CRM system in their business but primarily for email marketing and they have not unleashed the power of marketing...
by Marie Wiese | Sep 29, 2018 | B2B Marketing Management, Digital Marketing Strategy, Lead Generation and Nurturing, Marketing Automation
5 Signs this may be you You miss the days when you could just pick up the phone and call a prospect. You are still going to tradeshows hoping that by showing up, you will immediately find customers. You remember the days when email was a replacement for sending...
