For many customers, your website will be their first introduction to you. It’s your first chance to make an impression, the first point of entry for capturing their interest, and the first opportunity to make a sale. It’s also your strongest salesperson. So your website has to be good.
Your company serves and/or wants to test the revenue potential of language markets other than your home market and you’ve decided that you need a multilingual website. You want to be able to provide web content in the native languages of your various markets. There are different ways to launch multilingual websites, but what approach is the best for your small business?
Nine out of 10 business owners I speak with say the exact same thing. If I could just get this digital marketing thing under control. We developed a scorecard to help you assess your web presence and digital marketing strategy. Would you give your website a pass or fail? Take the test here and find out.
Even if you are a business that doesn’t have sales people, support staff or marketing material, there is still a hard cost to selling something. The things you are doing today to support the sale of your product or service can be supported more effectively with a well-organized website and detailed digital marketing strategy. Therefore, if you knew a tool like your website was being used to start the sales process with your company, how much would you spend on your website? Continue reading to find out…
You’ve been worked hard to put together a marketing plan and content strategy. You have been busy creating content and distributing marketing campaigns through various channels and you have seen an increase in visits to your website. But, where are these people coming from and which channels are performing best? Google URL builder allows you to test content and see where your traffic and conversions are coming from to measure your content marketing performance.