Guest Author: Andy McIlwain. You have lots of options when it comes to website hosting. There’s shared hosting, cloud hosting, VPS dedicated hosting, dedicated hosting… just to name a few. Making the right choice depends on understanding your needs and priorities. But “understanding your needs” is easier said than done. I’ve worked with web hosting in one form or another for about fifteen years. I’ve done it as a hobbyist and as a volunteer; I’ve done it professionally in technology companies big and small; and I’ve advised clients while working in IT firms and marketing agencies.
Your company serves and/or wants to test the revenue potential of language markets other than your home market and you’ve decided that you need a multilingual website. You want to be able to provide web content in the native languages of your various markets. There are different ways to launch multilingual websites, but what approach is the best for your small business?
One of the more concerning trends we have seen lately is business owners who are not “on top of” their website. Surely we understand that management of a company’s website and overall digital marketing does not generally fall to the CEO. However, it is imperative that the CEO knows that the web presence management team is keeping the “keys” safe.
What does that mean?
Even if you are a business that doesn’t have sales people, support staff or marketing material, there is still a hard cost to selling something. The things you are doing today to support the sale of your product or service can be supported more effectively with a well-organized website and detailed digital marketing strategy. Therefore, if you knew a tool like your website was being used to start the sales process with your company, how much would you spend on your website? Continue reading to find out…