We have created this handy infographic to help you and members of your management team decide if you need content marketing for your business. Before you contact a content marketing agency or writer, or launch your next website, it’s important to ask these questions. A proper strategy and plan is the key to content marketing success but understanding why you are embarking on content marketing, what you hope to achieve and being realistic about time, money and resources are just as important as the plan itself. Content marketing is not a silver bullet and takes time to develop, test and see the results.
So the simple question….