Marketing Automation Checklist
Marketing Automation connects marketing and sales to business results…
But only when you have created the process and content will you see results!
Marketing Automation tools, like most business software, are typically under-utilized by the people who buy them. Businesses buy these tools because they like the promise of what they do but then never fully implement the product.
In order to get value from marketing automation, you need:
- A clear definition of who you are marketing to and why.
- Compelling content to fuel your drip campaigns, so you can be communicating with your lists on a regular basis.
- A lead scoring process that can identify buying signals.
- People who can devote the time to keep things working.