How to Track Marketing ROI

The new alignment of sales & marketing in the lead generation process

We used to think of Marketing and Sales as separate things, but your website can be your best sales tool simply by starting a sales dialogue earlier in the process. This guide shows you what you need to track – and why – in order to see ROI from your digital marketing program.

In this guide, you’ll learn:

  1. Why websites will reach potential buyers before your salespeople do
  2. The importance of marketing and sales alignment
  3. Where to start if you want to use marketing to drive leads and sales


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