Key elements of a content marketing editorial calendar
Just because you built it, doesn’t mean that they’ll come!
When you launch a new website, you need to continue to create content so that you will keep attracting visitors to your website, whether they are new or returning. Fresh content is what drives traffic.
Using a content marketing editorial calendar that maps back to your overall digital marketing and keyword strategies, you can create a plan for pushing out relevant content to drive engagement with your best customers and prospects.