Technology has evolved, and so has the way we sell it

Available on iTunes.

In this week’s podcast episode we talk to Julian Lee, President of TechnoPlanet, a company dedicated to helping technology companies grow their business.

Today, everyone is in IT, from accounting firms that offer accounting software solutions to small businesses that use the cloud to run their IT department. The traditional channel for IT specific businesses has drastically changed in the last 10 years. Managed Service Providers (MSPs) and Value Added Resellers (VARs) need to find new and better ways to compete.

Julian shares three pieces of advice for any business struggling to get their footing in this new world:

1. The importance of a good website.
2. Why great content will get customers into the funnel faster.
3. The change technology has made on business practices today.

About Julian Lee

Julian Lee has been the President of TechnoPlanet for the past 25+ years and has been in the IT industry since 1984. He founded the first North American IT distributor to expand across Europe in 1987. His company is primarily in the business of helping vendors build and perfect their channel partner ecosystems. His latest mission “Best Managed IT Companies” is to help channel partners to improve their best business practices and become a bigger, better, stronger and smarter company. Over the years, he has worked closely with over 500 IT vendors and thousands of VARs. Today, his network spans 6 countries and over 65,000 VARs and MSPs as well as over 4,000 vendors. To learn more about his businesses, please visit www.technoplanet.com. 

Connect with Julian on his personal LinkedIn or his LinkedIn VARCoach Group.


 

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