100 Speakers. Online. Worldwide. May 22 to June 2, 2017.
Join an expected audience of 50,000 of your peers from around the world for 10 days of insight, instruction and inspiration from more than 100 of the world’s best speakers. Learn new ways to develop a successful content strategy, increase buyer engagement, grow their audience and improve the quality and quantity of leads.
If you have acknowledged the changed nature of buyer behaviour and are struggling to add programming about how to engage buyers higher up in the buyer journey, then this is the place to be. You don’t have to fly half-way across the world to hear the best speakers on content marketing. They are going to be online between 22 May and 2 June 2017 at the Summit on Content Marketing.
Marie Wiese of Marketing CoPilot is participating as a speaker and presenting the topic: How to Develop a Customer-Centric Keyword Strategy for your Content Plan.
Search is a key part of the lead generation process. If buyers are 70% through the buying process before we hear from them, a keyword strategy that focuses on your products, services or features and NOT on the problems your ideal customers are researching, means you miss them at the beginning of the buyer journey. They’ll likely engage with a company that has helped them identify problems and solutions higher up in the buying process.
To catch a customer early in the buying process, you must develop a keyword strategy that informs your content plan and speaks to buyer personas and problems you can help solve.
This session will cover 7 steps to illustrate what you can do to shift your keyword strategy from product-centric to customer-centric. We’ll also review a case study of one company that achieved a 242% increase in quality leads on their website as a result of a customer-centric keyword strategy.
This session will provide marketers with:
- The 7 steps to a customer-centric keyword strategy
- A worksheet to follow
- Case study results for a company that went from a product-centric to customer-centric content plan