“There is no such thing as expert marketers. Only experienced testers.”

Take Note: Google Just Messed Up Your Marketing Plan… Again!

This week’s guest blogger is Krista LaRiviere, CEO and CoFounder of gShift Labs. Recent changes to Google have yet again caused marketers to pause and assess their programs. Last year’s strategy may not hold true this year and racing to keep up is the only constant. Krista’s recent post illuminates some important issues you need to understand as a business owner to make decisions about your website and web presence. By Krista LaRiviere The Hierarchy of Web Presence Optimization Much has changed in the SEO [...]

Retail EPOS Leader Total Retail Control Achieves 455% Increase in Blog Pageviews after Implementation of Marketing CoPilot Online Strategy

Marketing CoPilot, a leading expert in online marketing solutions for B2B companies, announced today that Total Retail Control (TRC), a provider of EPOS Systems and point-of-sale hardware and software for retailers, has implemented a new, optimized content marketing strategy to help drive online lead generation.

How to Use Optimized Content Marketing Strategies to Explode Your Blog Traffic – A Case Study

Content marketing is quickly emerging as an online marketing imperative – arguably more than design or even SEO. Engaging, authentic and well-crafted content can enhance your corporate brand, position you as an industry thought leader and drive traffic to your site. Read the Case Study.

How do I… Structure Online Content for My Website that Engages Prospects.

The world is changing. Quickly. The overwhelming majority of consumers and businesses are searching online and doing their own research before making a purchase. Millenials (perhaps more than any other cohort) are demanding greater access to information and enhanced engagement in all of their professional interactions. And the playing field has been leveled for any emerging company looking to extend their impact online. It is no longer enough to have a static website that heralds your company’s achievements. Click on image below to download this [...]

Your B2B Website Really Can Drive Leads

7 Ways You Can Engage with Prospects on the Web Many people in upper management just don’t believe that the web can drive sales leads.  They know that their website is a necessity in today’s world but really just feel that it is a branding exercise or a place to house their marketing collateral materials so that when they have a prospect, they can easily direct them to information.  These are the people who hold the purse strings to support sales and marketing initiatives. In [...]

How to start a love affair with Google

Like any relationship if you want it to last you need to work at it. You need to build it, gain its trust and maintain it. Of course if your goal is to be on page one for a common keyword in a Google search then you need to find a way to become Google’s “go to girl”. To become Google’s golden girl you need to be relevant, valuable and trustworthy. Google will be ready to start a long term relationship with you. But he [...]