“There is no such thing as expert marketers. Only experienced testers.”

Why do I… need a web presence for my business.

What is a web presence and why do I need one? If you put the phrase “web presence” in your search bar, you are going to see a lot of amazing results. There will be lots of sites dedicated to “how to quit your job and make millions on the web”. Don’t click on those. Look at the ones that explain what a web presence can do for your current business. The business you have spent years putting time and effort into. An web presence [...]

What Las Vegas Can Teach Us About Email Marketing

So I am just back from the Email Marketing Summit where I learned a lot of great new things and where I passed the accreditation program. In case you are wondering, the Summit was in Las Vegas which brings me to the point of today’s post. Hang in there. Even if you could care less about Las Vegas, there is a valuable formula at the end of the post that will make highlighting Sin City worthwhile. Having never been to Las Vegas, I was amazed [...]

Why Marketing Fails… and What You Can Do About It.

Over the last ten years I have talked to hundreds of CEOs of small and medium-sized businesses in the Business-to-Business (B2B) sector about what works and what doesn’t in building a repeatable lead stream for their business and a marketing engine that delivers measurable business results. For a long time I kept hearing about: Tactics that failed Marketing managers that failed Websites that failed So I started to keep track of what CEOs were telling me and devised a list of the attributes of marketing [...]

What is an online presence and why do I need one?

If you put the phrase “online presence” in your search bar, you are going to see a lot of amazing results. There will be lots of sites dedicated to “how to quit your job and make millions on the web”. Don’t click on those. Look at the ones that explain what an online presence can do for you current business. The business you have spent years putting time and effort into. Today, your sales and marketing strategy may be a combination of things: telemarketing, direct [...]

The Web Presence Journey – A True Story

We want to share one business owner’s journey. ET Group is a company that has been in the Toronto market for more than 20 years selling audio/visual equipment to other businesses. About three years ago, new owners bought the business and began to transform the company. Along the way, some tough decisions had to be made. When you acquire a business, one of the things you are acquiring is the customer base, but there is always an opportunity to assess what you are selling and [...]

Stop Redoing Your Website and Read This

We came across a great resource that everyone who is considering redoing a website, should read before they do it.  Knock knock by Seth Godin is not only helpful, it’s liberating. Here’s why: Godin highlights three questions you must answer on every single page you build: 1. Who’s here? 2. What do you want them to do? 3. How can you instantly tell a persuasive story to get them to do #2? If you can’t pull off #3, then don’t bother building a page. Or [...]