Marketing Boot Camp
YTA BootCamp Sponsored by Marketing CoPilot
Agenda: April 29, 2010
8:00 am – Home Page Challenge
- Learn the 3-point test to assess your home page from a visitor’s perspective
- Session lead by Marie Wiese, Marketing CoPilot
8:30 am - Developing a Keyword Strategy
- Learn how to set up your keyword strategy, what to look at and how leverage online service to improve organic search rankings
- Session lead by Jeff Jones, Senior Product Manager, gShift Labs
9:30 am – Drilling for Gold in Google Analytics
- Learn how to drill into data that will create winning strategies for tracking leads and understanding how 9:30to leverage Google to improve lead generation
- Session lead by Chris Adams, CTO and Co-Founder, gShift Labs
10:45 am – Web Presence Optimization
- Today’s online strategy requires more than a website. Learn how to leverage social media, press releases, site content, book marking and other online tools to drive traffic to your site to start the buying process
- Session lead by Chris Adams, CTO and Co-Founder, gShift Labs
11:30 am – Understanding the Language of Online Interest
- In the absence of being face-to-face with an online visitor, how do gauge interest and create conversion tools to determine interest and nurture online relationships
- Session lead by Rob Nevin, Partner MoxionMedia
Case Studies Delivered over Lunch
- Sean O’Donovan, VP Marketing, Doxim
- Tracy Staniland, Director of Marketing, Camilion Solutions
- Jess Joss, President, Insiteful Solutions
To Register Contact
- Patrick Shaw, Executive Director, YTA, patshaw@yorktech.ca, 905-415-4558
- Marie Wiese, President, Marketing CoPilot, CoChair, YTA Board, marie@marketingcopilot.com, 416-436-7931
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