Marie Wiese joins Charlie Hoehn, Head of Author Marketing at Book in a Box, on this week’s episode of the Author Hour Podcast.
Available on iTunes.
In this episode of the Author Hour, Marie and Charlie discuss the five key things that every website has to have in order to get people to buy. Marie describes what a value proposition is and the importance of it in today’s market. As well, she discusses the foundation of her book and how being an author has changed her business thus far.
What you will learn in this episode of the Author Hour Podcast:
- What is a value proposition
- Examples of prominent value propositions in today’s market
- The Customer Decision Making Process
- Advice to aspiring authors
For more episodes of the Author Hour Podcast and more about Charlie please visit his website.