Conversion Tools
When someone lands on your webite, what can they do there?
The only action most companies have on their website is “contact us”. What if I am not ready to contact you? What if I want to browse and learn more before I talk to sales?
You need activities on your website that can help people self-serve and educate themselves on why they should buy from you. More importantly, these activities/tools are a great gauge of interest. Here are some good conversion tools for any website:
- Include things people can request, like watching a video, downloading a work book or signing up for a newsletter.
- Make sure there is a mix of “free” (things I can do without including my contact info) and things that are so valauble I give you my name.
- Offer a demo. This may sound weird if you are not a software company, but everyone has some sort of the demo they can include to illustrate how they would solve a potential customer’s problem.
We map how your customer buys to the types of things they will need on your website. Marketing CoPilot can help you build these tools, like videos, whitepapers and newsletters. More importantly, we can help you deliver them consistently throughout the year to improve lead conversion.
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