Website Strategy
Is your website driving leads or just another online brochure?
What is the primary purpose of your site? Many people will say their site is to “inform” about their products and service but this goal is too broad and too generic. You have to decide what you want people to do on your site when they land there and it has to be immediately obvious. Audiences want to understand three things when they land on a home page and they want to understand it in five seconds:
- Where am I?
- What can I do here?
- Why would I do it?
Marketing CoPilot starts by mapping these outcomes and building a
framework for converting visitors. At the end of this activity you will have:
- Value Proposition Positioning
- Navigation and Conversion
- Strategy & Details
- Website Thumbnail and Copy Outline
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