The Marketing CoPilot Methodology has been tested with more than 150 companies in the last 10 years who want to drastically improve their marketing results and transform their marketing function from “guessing” to better management of the entire lead generation and lead nurturing process. Lots of other consultants and agencies have a strategy development process. What makes ours different is the use of data and our specific expertise in the technology, manufacturing, and professional services sectors. We use data, logic, and experience to create a better performing strategy and execution process for your business.
THE MARKETING COPILOT PLAYBOOK
1. The right value proposition and themes based on specific requirements of the ideal customer and why they buy something.
2. Core message leads to buyer persona development including buyer map of how someone buys a solution.
3. Buyer map is used to create the content strategy and what content is required to bring a prospect or current customer into the online lead scoring process.
4. Keyword research is conducted to understand volume, competitiveness, and convertibility of content concepts to bring people into the content strategy.
5. Elements 1 thru 4 are used to create a conversion strategy that is mapped to a company’s digital footprint (website, email, social, SEO, SEM, etc.) and tracked via marketing automation.
- Message and content strategy backed by keyword research.
- Editorial calendar and content strategy to lead a buyer through the decision process.
- Conversion strategy that applies real sales and business goals to the marketing function.
- Marketing strategy aligned with sales process.
- Better quality lead management to lower the cost of sales.
- Make marketing more effective.
- Achieve digital transformation of the marketing function and meet buyers on their terms.
BUILD YOUR DIGITAL FOOTPRINT
Your website should be your best sales tool. To achieve digital transformation in today’s online world you must first start with your website. With that in mind, we build new websites or enhance current websites by applying a customer-centric keyword strategy and new onsite conversion points to test via content and landing pages with the option to map into a chosen marketing automation tool. We recognize one of the hardest parts about designing a new website is filling it with relevant and well-written content. We have talented copywriters and designers on staff who will bring your company’s website to life. However, the real work begins after the website has launched. Depending on your marketing automation tool we can either implement it for you or coach you on how best to maximize your utilization.
LANDING PAGE AND EMAIL STRATEGY AND SET UP
SET UP AND INTEGRATION
DIGITAL MARKETING SERVICES
Sometimes there’s just not enough time in the day to do everything you’d like. That’s where we come in. Beyond giving companies strategic guidance, we deliver hands-on tactical execution to companies to generate more and better leads to deliver to their sales team. Along with ongoing analysis and monthly reporting, some services we can execute are:
1. Inbound Marketing Management
2. Content Development*
3. On-Page SEO and SEM Testing Campaigns
4. Social Media Management and Email Marketing
5. Impact Reporting and Data Analysis
6. Inbound Marketing Coaching and Ongoing Website Support
*Includes: Landing Pages, Content Offers, Blogs, Press Releases, Videos, Podcasts, eBooks, etc.