Jan-Pro Canada’s Online Strategy: From Clicks to Conversion!
Building a Lead-Generating Website
When Jan-Pro Canada approached Marketing CoPilot, their question was simple: How do we use our website to start the buying process? They were driving lots of traffic to the site with expensive pay-per-click advertising. Their problem wasn’t traffic. Their problem was…
No leads.
The Marketing CoPilot Approach
- We identified Jan-Pro Canada’s differentiation and value proposition. Commerical cleaning is a cluttered and competitive space. We dove into answering the question “why buy from Jan-Pro”.
- We then mapped customer’s buying process and identified the steps they go through to make a purchase.
- We validated the value proposition and steps with with customers.
- We took the confirmed buying process and turned the decision process into steps on the new Jan-Pro Canada website.
- We built new message, new site, new organic search strategy and new conversion tool (in French and English)
- We launched the web presence and tuned every 30 days to get data and adjust the strategy.
Results?Went from 100+ organic search page rank to consistently ranking in the 1st to 3rd spot across Canada
Jan-Pro Canada Before
Jan-Pro Canada After the Marketing Copilot Methodology
The Process Applied
Ranking on Page One
Based on organic search results of page 1
Position #1
Jan-Pro Position #2
Position #3
The traffic measured since going live
How we drove traffic to the website
Measuring Page ranking on the internet
The leads captured in 30 days,
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