THE DIGITAL TRANSFORMATION OF THE MARKETING FUNCTION

Get the Guide to Planning

for Marketing Automation Success

WE HELP B2B COMPANIES COMPETE ONLINE.

Digital transformation of the marketing function for
technology companies, service providers and manufacturers.

CERTIFIED ON:

EXPERT INSIGHTS ON DIGITAL MARKETING

How keyword rankings have evolved alongside Digital Transformation of the marketing function

Keyword rankings are no longer a primary performance metric of your website The core concept of digital transformation is the shift from a seller’s world to a buyer-centric model, meaning marketer’s can no longer market features and functions but instead the focus is...
READ MORE

Celebrating Women in Tech on February 7th in Toronto

On February 7th we had the opportunity to present the first ever Women in Technology Awards in Toronto, Ontario hosted by TechnoPlanet and eChannelNews. Three incredible female leaders in the tech sector were presented with awards that recognized their outstanding...
READ MORE

Does marketing automation make marketers more accountable?

Digital Transformation of the Marketing Function So much has been written about marketing in the last few years. Much of it professes to teach you how to get a “35% lift on conversion” or create campaigns that everyone opens and the leads come rolling in....
READ MORE

3 Important considerations BEFORE you buy marketing automation software

People don’t plan to fail – they just fail to plan. This statement could never be truer than when it comes to purchasing software for a business. What SaaS companies (software as a service) have duped us all into believing is that by removing the barriers...
READ MORE
you can't be everywhere b2b content marketing

You Can’t Be Everywhere – The Plight of the Modern Day Entrepreneur

In today’s world of the 24/7 Internet, social media, and mobile phones, there are an abundance of places for you to be. And it’s not just you — it’s all of us. We’re constantly trying to reach out through all of these channels and do all of these things...
READ MORE

Creating a Marketing Budget for 2019

Blow up the traditional view to create a budget that adds value to your business If you are like most sales and marketing people or part of the management team that leads the annual budgeting process, you have likely already engaged in “budgeting” for 2019. Unless you...
READ MORE

Marie Wiese to speak at eXtreme365 Austin (Dec. 3-6 2018)

A forward-thinking partner and technical experience Partners, get ready for deep insight and learning at eXtreme365 Austin, Dec. 3-6! Designed for Dynamics 365 technical and sales readiness, this high-energy, forward-looking event provides: A deep-dive understanding...
READ MORE

Your Value Proposition: The most important tool in the digital marketing tool kit

Articulating the primary reason your customer should buy from you is the difference between a click and a bounce Whether you like it or not your web presence is now your best sales tool We’ve all heard the stats: Buyers are 70% of the way through their buying process...
READ MORE

eChannelNEWS Women In Tech Podcast with Holly Garcia and Marie Wiese

This blog was originally published on eChannelNEWS.  Listen to this podcast episode hosted by Marie Wiese and guest speaker Holly Garcia here. A former Ingram Micro veteran,  Holly Garcia recently took over head of ATEN North America, a technology leader and global...
READ MORE

Are you emailing or lead generating?

Moving beyond email marketing to marketing automation… A lot of our customers tell us that they are currently using a marketing automation platform or CRM system in their business but primarily for email marketing and they have not unleashed the power of marketing...
READ MORE