ARE YOU AN ANALOG PLAYER LIVING IN A DIGITAL WORLD?

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Digital transformation of the marketing function for
technology companies, service providers and manufacturers.

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EXPERT INSIGHTS ON DIGITAL MARKETING

Your Value Proposition: The most important tool in the digital marketing tool kit

Articulating the primary reason your customer should buy from you is the difference between a click and a bounce Whether you like it or not your web presence is now your best sales tool We’ve all heard the stats: Buyers are 70% of the way through their buying process...
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eChannelNEWS Women In Tech Podcast with Holly Garcia and Marie Wiese

This blog was originally published on eChannelNEWS.  Listen to this podcast episode hosted by Marie Wiese and guest speaker Holly Garcia here. A former Ingram Micro veteran,  Holly Garcia recently took over head of ATEN North America, a technology leader and global...
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Are you emailing or lead generating?

Moving beyond email marketing to marketing automation… A lot of our customers tell us that they are currently using a marketing automation platform or CRM system in their business but primarily for email marketing and they have not unleashed the power of marketing...
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Welcoming the Podcast Women Talk Tech on Marketing CoPilot Radio

The Women Talk Tech Podcast on Marketing CoPilot Radio The newest addition to Marketing CoPilot Radio is the Women Talk Tech podcast. This podcast comes at such an appropriate time, where women are using their voices as they never have before. This podcast is not just...
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content marketing

How to recommend Inbound Marketing to management

As soon as December 1st arrives, I get reflective. I look back on the year and think about all of the great client projects we were grateful to be part of. This year in particular we collaborated with our clients to work on some tough assignments. With more and more channels popping up online, stiff competition for attention and a more complex level of effort to develop good content, there is no shortage of challenges. We believe that if we are tackling these challenges, you may be too so, we wanted to share our top three for 2015.

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Are you an analog player living in a digital world?

5 Signs this may be you You miss the days when you could just pick up the phone and call a prospect. You are still going to tradeshows hoping that by showing up, you will immediately find customers. You remember the days when email was a replacement for sending...
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Marketing CoPilot to speak and exhibit at CompTIA ChannelCon 2018

Marketing CoPilot to Speak and Exhibit at CompTIA ChannelCon 2018 – Booth # 402  Marketing CoPilot, an award winning digital marketing agency, will speak on “Digital Transformation of the Marketing Function” at the IT Industry’s Premier Conference for Education,...
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How to use Original vs. Curated Content

Content marketing strategies are easier said than done. While everyone knows and understands the importance of them, putting pen to paper (or fingers to keyboard) can sometimes be the hardest part. Even though you’ve created an editorial calendar, done your research and have a small outline and jist of what you want your audience to read, actually creating content is hard and time consuming. Creating original content no longer has to be the only way you put out a blog post. Curated content is just as relevant to your buyer as original content but takes about half the time to create.

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3 Mistakes people make when implementing a Marketing Automation Tool

Marketing Automation tools are in abundance these days. At last count, Forrester Research noted over 6,500 technology products in the marketing automation stack. If you’ve already gone through all your options and chosen software, I’m sure you’re...
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Marketing CoPilot Summer Reading List

5 Books to Get Your Marketing Brain Fired Up Bill Gates puts out a summer reading list every June that has great books on it and he gets lots of love for his list. So we’re not Bill Gates and our online following may not be as big as Bill’s, but our choices for...
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