THE DIGITAL TRANSFORMATION OF THE MARKETING FUNCTION

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Digital transformation of the marketing function for
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3 Reasons your marketing automation software is not working and what to do about it

Check the boxes around people and process, not just technology Forrester’s first marketing automation forecast predicted that spend on marketing automation will grow from $11.4 billion to $25.1 billion by 2023, saying “B2B marketers are still in the early innings of...
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Should sales teams use Marketing Automation in the sales process?

Marketing automation is not just for marketing teams. It’s a misconception that the people who have Marketing Automation software tools are purely the marketing team and not the sales team. The B2B sales process is complex and organizations are looking for tools...
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How mature is your approach to marketing team management?

Are you in your marketing resource infancy? We have all heard it before, “I need to hire a marketing person to launch our product in two weeks” or “We need a marketing VP ASAP… or maybe just an intern”. Marketing is one of the hardest business functions to actually...
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Driving lots of web traffic but no interest?

How to keep your website sticky and your bounce rate low. Let’s start with bounce rate Google Analytics definition is “single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered...
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2019 Global Talent Trends: The Future of Hiring

Technology continues to empower employees to share and access more information about organizations. Now more than ever, employees expect more transparency, flexibility, and accountability from the companies that hope to attract and retain them. LinkedIn recently...
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A day of inspiration and learning at Women in IT Summit, NYC

On March 28th 2019, in conjunction with the Women in IT Awards, the first annual Women in IT Summit was held in New York City. Marie Wiese of Marketing CoPilot was honored to meet and speak to so many amazing women! Besides her panel discussion and moderator...
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5 Marketing Automation mistakes to avoid

Marketing automation is expected to be a $32.6 billion industry by 2024. As budgets shift from offline to online, the growth of marketing automation has been staggering in recent years. But just as we saw with CRM 20 years ago, just buying the software doesn’t...
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Inside LinkedIn’s Gender Insights Report

Gender balance in the workforce determined by LinkedIn Last week, LinkedIn released a Gender Insights Report to understand how gender impacts the candidate journey. This report was based on analyzing “billions of interactions between companies and candidates from job...
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Women in IT 2019 New York Summit Launch

Marie Wiese to Moderate at the 2019 Women in IT Summit. Bonhill Group is proud to announce the launch of the 2019 Women in IT New York Summit, co-located with the Women in IT Awards on March 28th at the Cipriani, 42nd Street.  Technology is creating a new world of...
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Marketing CoPilot Earns 2018 Constant Contact Solution Provider All Star Award

Recognized for achievements using online marketing tools to drive success Toronto, ON —March 14, 2019 – Marketing CoPilot has been named a 2018 Solution Provider All Star Award winner by Constant Contact, an Endurance International Group company and a leader in small...
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