All Blog Posts

AI Can Help, But It Won’t Do Your Job For You If you’ve ever found yourself staring at a lacklustre...

As AI continues to reshape how businesses operate, Microsoft is at the forefront with powerful tools like Copilot for Microsoft...

Your Audience is Curious about AI, You Should Be Their Guide! As the summer months are winding down, I’ve been...

Marketing for Manufacturers: Have You Been Poorly Served In the Past When it Comes to Your Marketing Efforts? 

Celebrating Marketing Copilot® Excellence! We are thrilled to announce that President and Founder of Marketing Copilot®, Marie Wiese, has been...

Why do we need machines and humans? When we talk about AI, we so often speak in terms of Human...

Over the past ten years, we’ve built our agency on helping B2B businesses adopt marketing automation technology, and we can’t...

What is the AI future of B2B Marketing?Marketers conduct consumer research to track necessary developments, futurologists track trends and events...

At Marketing CoPilot, we've experienced first-hand how SEO and SEM as we currently know it could change dramatically in the...

If you were to approach a veteran sales leader and ask how the sales landscape has changed since they entered...

How B2B Businesses Can Achieve Their Revenue Goals In our conversations with potential clients, most often B2B businesses with complex...

Although content marketing is consistently rated as one of the top marketing tactics by B2B marketers, it has always been...

In 1950, a British computer scientist named Alan Turing developed the “Turing Test”, which is passed when someone cannot tell...

On International Women’s Day, Women Talk Tech founder Marie Wiese hosted a panel discussion with five female professionals to discuss...

The Trials and Tribulations of Being a Small Business Owner If you’re the owner of a small business, technology may...

What is Revenue Operations? Why Does It Matter to You? It’s no secret that most businesses have been feeling intense...

How to Keep Up with the Digital Marketing Revolutions When was the last time you truly assessed what era of...

Follow These 5 Content Marketing Resolutions to Succeed in 2020… Add These Tasks for Marketing Automation

Closing the Gap Between Sales and marketing In companies today, the sales, marketing, and technology teams need to be aligned...

If you’re part of the team that leads the annual budgeting process, you have likely already engaged in “budgeting” for...

Marketing automation tools are everywhere these days and there’s no question they can help deliver the right content to the...

If comments like, “I need to hire a marketing person to launch our product in two weeks” or “We need...

You’ve installed marketing automation software and now not only isn’t it performing like you imagined, you’re not even sure if...

10-Second Summary The Article Marketing Automation is one of the dominant trends in the business world right now. About sixty...

Confidence in the marketing function by executives is at an all-time low. From finding the right marketing resources for their...

Marketing automation has revolutionized marketing by creating tailored customer journeys that can be tracked across multiple channels. But possibly the...

People don’t plan to fail—they just fail to plan. This statement couldn’t be truer than when it comes to purchasing...

Turning Reluctance Into Results As marketers, a story we are frequently told by business leaders is that they know something...

In a digital-first world, your website and web presence should be the cornerstone of your lead generation program. But if...

Happy Fall Readers! I took some time in August to regroup, refuel and rethink our content strategy. We are officially...

Check the boxes around people and process, not just technology Forrester’s first marketing automation forecast predicted that spend on marketing...

Marketing Automation is not just for Marketing Teams It’s a misconception that the people who have Marketing Automation software tools...

Are you in your marketing resource infancy? We have all heard it before, “I need to hire a marketing person...

How to Keep Your Website Sticky and Your Bounce Rate Low Let’s start with bounce rate Google Analytics definition is...

Technology continues to empower employees to share and access more information about organizations. Now more than ever, employees expect more...

Marketing automation is expected to be a $32.6 billion industry by 2024. As budgets shift from offline to online, the...

Recognized for achievements using online marketing tools to drive success Toronto, ON —March 14, 2019 – Marketing CoPilot has been named...

Marketing Automation saves time for any business, big or small Marketing automation can help re-focus efforts and reduce the most...

Keyword rankings are no longer a primary performance metric of your website The core concept of digital transformation is the...

Digital Transformation of the Marketing Function So much has been written about marketing in the last few years. Much of...

People don’t plan to fail – they just fail to plan. This statement could never be truer than when it...

In today’s world of the 24/7 Internet, social media, and mobile phones, there are an abundance of places for you...

Blow up the traditional view to create a budget that adds value to your business If you are like most...

A forward-thinking partner and technical experience Partners, get ready for deep insight and learning at eXtreme365 Austin, Dec. 3-6! Designed...

Articulating the primary reason your customer should buy from you is the difference between a click and a bounce Whether...

Moving beyond email marketing to marketing automation… A lot of our customers tell us that they are currently using a...

As soon as Fall arrives, I get reflective. I look back on the year and think about all of the...

5 Signs this may be you I’ll be the first one to admit it; I really miss being able to...

Marketing CoPilot to Speak and Exhibit at CompTIA ChannelCon 2018 – Booth # 402  Marketing CoPilot, an award winning digital...

Content marketing strategies are easier said than done. While everyone knows and understands the importance of them, putting pen to...

Marketing Automation tools are in abundance these days. At last count, Forrester Research noted over 6,500 technology products in the...

5 Books to Get Your Marketing Brain Fired Up Bill Gates puts out a summer reading list every June that...

Last Friday, May 25th 2018, the GDPR European Union law took effect. GDPR is the General Data Protection Legislation with...

I recently received an email from a large software company inviting me to a networking event to discuss the topic...

Toronto, Ontario: Today, Marketing CoPilot announced that it has joined HubSpot as a Certified Agency Partner and has achieved Silver...

Too often people think that just because they got a prospect to “click thru” it means the person will take...

This webinar was originally featured here on Womenwhodare.com. UNDERSTANDING DIGITAL MARKETING Despite a decent amount of time spent and even...

Every business has two core functions- Marketing and Innovation. Can you guess which one people struggle with the most? In...

Take the 3 question quiz and find out Houston, we have a problem. I might be over simplifying it, but...

There is power in the written (or spoken) word The language you use is important when you’re drafting content or...

This article was previously published in the magazine REIN Life.  Dissecting Cost versus Value There are a lot of free...

The 2 most important things every Marketer should have on their “to do” list: A study recently suggested that of...

We kept it short and sweet this year! Follow these 5 Content Marketing Resolutions to succeed in 2018…

As we step back and reflect on 2017, we saw some epics fails in the marketing world. Pepsi took a...

This article was written by guest blogger Aaron Zeper. Marie and Aaron spoke at CompTIA ChannelCON 2017 together in Austin,...

Marie Wiese of Marketing CoPilot speaks with Julian Lee at ChannelNEXT West about Digital Marketing   This video is also...

Women Around the World Recognized at Event in New York City Toronto, Ontario – November 18, 2017 – Marie Wiese...

You ask. We answer. People have been asking us, “How long it will take to see a return on a...

This article was previously published on Forbes.com, written by Marie Wiese, member of Forbes Agency Council. I am an old school marketer:...

The only constant is change. I’ve heard this term applied to technology over the years. It wasn’t until recently I...

Marie Wiese joins ChannelNEXT in Alberta as a speaker and coach on October 16-17, 2017. This year’s ChannelNEXT West is...

Confessions of a Small Business Owner Full disclosure: I am terrible at purchasing technology. I make snap decisions based on...

Your time is precious. It is a highly guarded commodity we value as humans. Therefore, when people ask for our...

Toronto, ON – 10 August 2017 – The team at Marketing CoPilot are excited to announce that business book, You...

This article was previously published on Forbes.com, written by Marie Wiese, member of Forbes Agency Council. It’s hard to believe...

Marketing CoPilot to Speak and Exhibit at CompTIA ChannelCon 2017 – Booth # 910  Marketing CoPilot, an award winning digital...

Toronto, ON – 15 July 2017 – The Content Marketing Institute just announced Marketing CoPilot won a 2017 Content Marketing Award...

Featured on CompTIA’s Newsroom blog here. Marie Wiese As the founder of Marketing CoPilot, a digital marketing agency in Toronto,...

Last week I had the pleasure of speaking at the ChannelNext Conference (presentation available here) to IT professionals and business...

The debate of the year: webinars versus podcasts This year I attended the Content Marketing Institute webinar that presents their...

Marie Wiese, President of Marketing CoPilot and author of You Can’t Be Everywhere, has been accepted into the Forbes Agency...

Understanding Digital Marketing from a Human Perspective Consumer behaviour has forever changed and the digital world continues to be an...

Buyer behavior has forever changed and the digital world continues to be an evolving landscape. Even for experts, digital marketing...

Take a moment and think about how your business has generated leads in the last 12 months. There is a...

Now that you’ve established a content marketing strategy it is time to develop content The concept of content creation and...

There is a misconception that good content is easy to create. And an even bigger misconception that good content does...

You must have clarity and commitment to be a successful content marketer We have finally reached a time where we...

Definitive proof that B2B marketers need to be better content marketers We’re still getting blank stares from business owners and...

Guest Author: Andy McIlwain You have lots of options when it comes to website hosting. There’s shared hosting, cloud hosting,...

Who do you trust more? I loved reading Archie comics when I was young, and now with the revival of...

This article by Marketing CoPilot was recently featured on Startup Grind. Thanks to the internet, there’s a thousand different ways...

You’re invited! Marketing CoPilot would like to personally invite you to join us on March 8th at the Canadian IT...

Social media marketing takes way more time and thought than most people realize. If you’re using social media to connect...

2017 is the year of marketing automation and the rooster! I always enjoy Chinese New Year. I find the year...

When you’re trying too hard to close the deal, your customers will notice If you push somebody too fast and...

Toronto, ON (Dec. 9, 2016)- Marketing CoPilot and Marie Wiese have been awarded the titles of Canada’s Digital Marketing Consultancy...

Here are four words that drive CEOs and business owners crazy…. Let’s redesign our website! It is time consuming and...

For most businesses, marketing is one of the hardest business functions to ‘get right’, especially in small business marketing. There...

For many customers, your website will be their first introduction to you. It’s your first chance to make an impression,...