As soon as December 1st arrives, I get reflective. I look back on the year and think about all of the great client projects we were grateful to be part of. This year in particular we collaborated with our clients to work on some tough assignments. With more and more channels popping up online, stiff competition for attention and a more complex level of effort to develop good content, there is no shortage of challenges. We believe that if we are tackling these challenges, you may be too so, we wanted to share our top three for 2015.
Houston, we have a problem. I might be over simplifying it, but I think if we developed better content as marketers that actually got results, there would be a lot more happy CEOs. Content is misunderstood and undervalued by most executives. They don’t understand the impact of a well-designed and executed content marketing strategy on their brand, lead generation and overall way in which a customer views their business.