As AI continues to reshape how businesses operate, Microsoft is at the forefront with powerful tools like Copilot for Microsoft 365 and Copilot Studio. Here’s your guide to selling Copilot.
Your Audience is Curious about AI, You Should Be Their Guide! As the summer months are winding down, I’ve been spending a lot of time reflecting on how fortunate I’ve been to have spent a lot of time out in the community this summer at conferences and events talking about #ResponsibleAI. One of the biggest…
Marketing for Manufacturers: Have You Been Poorly Served In the Past When it Comes to Your Marketing Efforts?
Why do we need machines and humans? When we talk about AI, we so often speak in terms of Human vs. Machine. Hybrid Intelligence re-frames this idea, instead prompting us to consider Human and Machine. As ChatGPT, Microsoft Copilot, and other artificial intelligence tools continue to revolutionize how we create content, one of the biggest…
Over the past ten years, we’ve built our agency on helping B2B businesses adopt marketing automation technology, and we can’t be more excited now that ChatGPT and Microsoft Copilot are hitting the market. Based on our experimentation so far, we think that large parts of the marketing function can be either automated or augmented with…
What is the AI future of B2B Marketing?Marketers conduct consumer research to track necessary developments, futurologists track trends and events to understand what people are valuing. How can we combine these practises?
At Marketing CoPilot, we’ve experienced first-hand how SEO and SEM as we currently know it could change dramatically in the next couple years, and in turn would mean major changes for inbound marketing as a field.
If you were to approach a veteran sales leader and ask how the sales landscape has changed since they entered the industry, you’d be pretty sure to receive the response, “It’s gotten harder.” The Secret to Selling Seamlessly Rick McCutcheon, Certified Sales Professional, Business Mentor and Microsoft MVP, says that the average buyer is somewhere…
How B2B Businesses Can Achieve Their Revenue Goals In our conversations with potential clients, most often B2B businesses with complex sales cycles, a consistent theme we hear from them is that they would like to be making ten million dollars per year in revenue, and eventually become a one hundred million dollar company. While this…
Although content marketing is consistently rated as one of the top marketing tactics by B2B marketers, it has always been one of the most challenging channels to manage correctly. Now that ChatGPT and generative AI are part of our technological landscape, it will be even harder to stand out in crowded marketplaces, and more difficult…