Celebrating Marketing Copilot® Excellence! We are thrilled to announce that President and Founder of Marketing Copilot®, Marie Wiese, has been recognized and honoured with the prestigious title of Microsoft Most Valuable Professional (MVP). This is a momentous achievement that reflects her outstanding contributions to the Microsoft and tech communities. What is a Microsoft MVP? The…
The Trials and Tribulations of Being a Small Business Owner If you’re the owner of a small business, technology may not be your strong suit, but chances are it’s one of multiple hats you need to wear because you’re strapped for time and money. But the reality is that CRM (Customer Relationship Management) and MA…
10-Second Summary The Article Marketing Automation is one of the dominant trends in the business world right now. About sixty percent of companies are already using marketing automation in some way, and most who have it plan to increase their commitment to the platform. With an ROI of about 5:1, it is an attractive investment…
Confidence in the marketing function by executives is at an all-time low. From finding the right marketing resources for their business to what technology to buy, CEOs are struggling to figure out whether to hire in-house or outsource, buy tools or buy tactics. This compounded with figuring out strategy, makes managing and executing the marketing…
Marketing Automation is not just for Marketing Teams It’s a misconception that the people who have Marketing Automation software tools are purely the marketing team and not the sales team. The B2B sales process is complex and organizations are looking for tools and software that can help increase sales productivity, shorten the sales cycle and…
Recognized for achievements using online marketing tools to drive success Toronto, ON —March 14, 2019 – Marketing CoPilot has been named a 2018 Solution Provider All Star Award winner by Constant Contact, an Endurance International Group company and a leader in small business marketing solutions. The annual award recognizes the most successful 10 percent of Constant Contact’s…
Marketing Automation saves time for any business, big or small Marketing automation can help re-focus efforts and reduce the most common challenge of businesses big and small… TIME. If you’re a small business with under 100 employees or a bigger business with more than 1000 employees, you likely have small marketing teams and you know…
Keyword rankings are no longer a primary performance metric of your website The core concept of digital transformation is the shift from a seller’s world to a buyer-centric model, meaning marketer’s can no longer market features and functions but instead the focus is on user experience and the buyer’s behavior. This concept has drastically changed…
A forward-thinking partner and technical experience Partners, get ready for deep insight and learning at eXtreme365 Austin, Dec. 3-6! Designed for Dynamics 365 technical and sales readiness, this high-energy, forward-looking event provides: Marie Wiese is excited to be speaking at her second eXtreme365 conference. This year her session will be on Tuesday Dec. 4 at…
Articulating the primary reason your customer should buy from you is the difference between a click and a bounce Whether you like it or not your web presence is now your best sales tool We’ve all heard the stats: Buyers are 70% of the way through their buying process before we ever know they are…