Podcast: The new intersection of sales and marketing in the B2B lead generation process
Marie Wiese sits down with James Carbary of the B2B Growth Show available on iTunes
As every business experiences this massive shift in the way buyers are buying products and services, there can be no measure of uncertainty about who owns the lead generation process and results for a company. In this podcast, Marie Wiese of Marketing CoPilot and James Carbary of the B2B Growth Show discuss the new intersection of sales and marketing and what a business needs to win.
Hear about three specific processes for B2B lead generation success including:
1. Who really owns the B2B lead generation process and why
2. The role of customer in designing your lead generation program
3. The importance of marketing automation software and tracking everything you do