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Marketing Automation

Should sales teams use Marketing Automation in the sales process?

Should sales teams use Marketing Automation in the sales process?

Marketing automation is not just for marketing teams. It’s a misconception that the people who have Marketing Automation software tools are purely the marketing team and not the sales team. The B2B sales process is complex and organizations are looking...

Digital Marketing Strategy

Are you exhausted by digital marketing?

Are you exhausted by digital marketing?

Happy Fall Readers! I took some time in August to regroup, refuel and rethink our content strategy. We are officially back online and exhausted. Why you ask? Exhausted by summer vacation? In a nutshell; yes. It’s scary out there folks....

Content Marketing

Driving lots of web traffic but no interest?

Driving lots of web traffic but no interest?

How to keep your website sticky and your bounce rate low. Let’s start with bounce rate Google Analytics definition is “single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only...