Common Sense Marketer Podcast Episode 16: Customer Expectations of Delivery

The Common Sense Marketer is back! On this episode of the Common Sense Marketer, we spoke to Brian Neuwirth, the President of UNEX, an industrial equipment manufacturer that specializes in manufacturing conveyors. Brian’s grandfather founded UNEX in the 1960s,...
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3 Reasons your marketing automation software is not working and what to do about it

Check the boxes around people and process, not just technology Forrester’s first marketing automation forecast predicted that spend on marketing automation will grow from $11.4 billion to $25.1 billion by 2023, saying “B2B marketers are still in the early innings of...
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Women Talk Tech Podcast has moved!

Women Talk Tech Podcast has been moved to: mariewiese.com/womentalktech.   You may have missed the following episodes so don’t forget to catch up!   Episode 10: Mentoring For a Better Future with Iva Peric-Lightfoot. Iva has spent the last 25 years in...
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Should sales teams use Marketing Automation in the sales process?

Marketing automation is not just for marketing teams. It’s a misconception that the people who have Marketing Automation software tools are purely the marketing team and not the sales team. The B2B sales process is complex and organizations are looking for tools...
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How mature is your approach to marketing team management?

Are you in your marketing resource infancy? We have all heard it before, “I need to hire a marketing person to launch our product in two weeks” or “We need a marketing VP ASAP… or maybe just an intern”. Marketing is one of the hardest business functions to actually...
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Driving lots of web traffic but no interest?

How to keep your website sticky and your bounce rate low. Let’s start with bounce rate Google Analytics definition is “single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered...
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2019 Global Talent Trends: The Future of Hiring

Technology continues to empower employees to share and access more information about organizations. Now more than ever, employees expect more transparency, flexibility, and accountability from the companies that hope to attract and retain them. LinkedIn recently...
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A day of inspiration and learning at Women in IT Summit, NYC

On March 28th 2019, in conjunction with the Women in IT Awards, the first annual Women in IT Summit was held in New York City. Marie Wiese of Marketing CoPilot was honored to meet and speak to so many amazing women! Besides her panel discussion and moderator...
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Should sales teams use Marketing Automation in the sales process?

Should sales teams use Marketing Automation in the sales process?

Marketing automation is not just for marketing teams. It’s a misconception that the people who have Marketing Automation software tools are purely the marketing team and not the sales team. The B2B sales process is complex and organizations are looking for tools...

5 Marketing Automation mistakes to avoid

5 Marketing Automation mistakes to avoid

Marketing automation is expected to be a $32.6 billion industry by 2024. As budgets shift from offline to online, the growth of marketing automation has been staggering in recent years. But just as we saw with CRM 20 years ago, just buying the software doesn’t...

Digital Marketing Strategy

Driving lots of web traffic but no interest?

Driving lots of web traffic but no interest?

How to keep your website sticky and your bounce rate low. Let’s start with bounce rate Google Analytics definition is “single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered...

Content Marketing

How to use Original vs. Curated Content

How to use Original vs. Curated Content

Content marketing strategies are easier said than done. While everyone knows and understands the importance of them, putting pen to paper (or fingers to keyboard) can sometimes be the hardest part. Even though you’ve created an editorial calendar, done your research and have a small outline and jist of what you want your audience to read, actually creating content is hard and time consuming. Creating original content no longer has to be the only way you put out a blog post. Curated content is just as relevant to your buyer as original content but takes about half the time to create.