The Industry: Medical scanning and imaging equipment
The Problem: They lacked a clear conversion strategy and content plan for their ideal buyer. They needed a plan and lead management process they could apply to their marketing automation tool, ClickDimensions.
The Outcome: We delivered the Quick Start Plan to identify the right content, lead management process and content testing protocol that allowed them to improve database segmentation and lead tracking.
Sometimes it’s hard to see the forest for the trees. As a CRM administrator, it’s difficult to align the sales and marketing functions. Working with Marketing CoPilot, we were able to assess the performance and results of our marketing automation tool and create a plan to move us forward. Marie and the team are great coaches and bring a wealth of marketing best practices to the table.
The Industry: Customized storage and shelving manufacturer that helps manufacturers, warehouse facilities and retailers optimize space usage.
The Problem: They were a HubSpot user who didn’t have a digital marketing roadmap or lead generation process between sales and marketing making the integration between HubSpot and Microsoft Dynamics confusing and broken.
The Outcome: Better lead management process which identified higher quality leads, a better integration between HubSpot and Dynamics CRM and a roadmap to make better marketing decisions.
The Marketing CoPilot team helped us during an important transition in our marketing program. As a Microsoft Dynamics customer, we were unsure about the right tools, process and program for our digital marketing activities. They helped us build a plan that pointed our in-house team in the right direction. After working with Marketing CoPilot, we had the right tool and path forward. Even if you are advanced digital marketers, having the right coach and plan makes all the difference in the world.
The Industry: CRM Dynamics is the leading Canadian Microsoft Gold Certified partner specializing in CRM and marketing automation implementations.
The Problem: As a technology integrator, they needed assistance articulating their value and offer in online marketing. The needed a plan to redo the message, navigation and conversion strategy on their website in order to improve lead generation.
The Outcome: Strategy, plan and content roadmap delivered by Marketing CoPilot, executed on the website by in-house team and within 8 weeks of start of project, lead generation results improved 150%.
Marie and the team at Marketing CoPilot know their stuff. They not only helped us develop our Content Marketing Playbook, but they provide their thought leadership so we can help customers understand how to use and monetize marketing automation tools. With new tools coming online for Dynamics, it’s important to have copilots on deck to figure out the plan, tools and execution.