The problem with the internet

The problem with the internet

The internet has changed everything. There is not a business or industry today that has not been impacted by a disruption caused by the internet. The internet allows us to do things we have never been able to do before. At Marketing CoPilot we have been studying the patterns of content and content marketing that have slowly started to build since Google changed their algorithms roughly 24 months ago to act in favour of the human being – not the machine – with respect to search engine rankings. Discover what the real problem with the internet is for businesses.

Dear Cold Caller: No means NO!

Dear Cold Caller: No means NO!

Now that you have raised your hand, the company in question starts emailing and calling you once a month. Even though you are polite in the beginning, you make it very clear with the company that you are not interested. They keep calling and suggest a revised calling schedule of every quarter. You firmly tell them no but now you are on their list and they keep calling. Continue reading to understand when no means NO.

7 Content Marketing Hacks for 2016

7 Content Marketing Hacks for 2016

So here we are…January 2016 and I am staring at an empty sheet of paper wondering what my next series of blog posts will be for the new year. I am sure I am not alone. Most editorial calendars likely end in December to follow the calendar year. Now you are wondering what to write and where to start. So here are some B2B content marketing hacks to get you started on your content marketing plan for the new year.

Is mole whacking your content strategy?

Is mole whacking your content strategy?

Many lawn enthusiasts will attest to the damage that moles cause. Just a series of unconnected and disruptive tunnels that leave the lawn owner feeling violated. Make it your job as a content marketer to give up mole whacking and start grub hunting. In order to leave mole whacking behind, you have to commit to a new process: One that takes time to document and understand what your buyer cares about. Here are 6 easy steps to give up mole whacking for good.

Is your business ready for Content Marketing?

Is your business ready for Content Marketing?

We have created this handy infographic to help you and members of your management team decide if you need content marketing for your business. Before you contact a content marketing agency or writer, or launch your next website, it’s important to ask these questions. Continue reading to download the content marketing scorecard inforgraphic.

The fine line between what you care about and what your customers want

The fine line between what you care about and what your customers want

Henry Ford said, “if you ask customers what they want, they would say a faster horse.” Customers see the world through what they think is their problem and they seek people, ideas and content to help them understand ways to solve it. So if you are in a company today selling something new or different, or even something that has been around for 30 years, there is a very delicate balance that needs to be achieved between what you want to tell people and what they want to understand. Continue reading to see how marketers amplify the problem and how we want to achieve the balance between lines.