How to use Original vs. Curated Content

How to use Original vs. Curated Content

Content marketing strategies are easier said than done. While everyone knows and understands the importance of them, putting pen to paper (or fingers to keyboard) can sometimes be the hardest part. Even though you’ve created an editorial calendar, done your research and have a small outline and jist of what you want your audience to read, actually creating content is hard and time consuming. Creating original content no longer has to be the only way you put out a blog post. Curated content is just as relevant to your buyer as original content but takes about half the time to create.

Marketing CoPilot Summer Reading List

Marketing CoPilot Summer Reading List

5 Books to Get Your Marketing Brain Fired Up Bill Gates puts out a summer reading list every June that has great books on it and he gets lots of love for his list. So we’re not Bill Gates and our online following may not be as big as Bill’s, but our choices for...
Is your online content any good?

Is your online content any good?

Houston, we have a problem. I might be over simplifying it, but I think if we developed better content as marketers that actually got results, there would be a lot more happy CEOs. Content is misunderstood and undervalued by most executives. They don’t understand the impact of a well-designed and executed content marketing strategy on their brand, lead generation and overall way in which a customer views their business.