by Susanna Tarrant | Apr 4, 2018 | Digital Marketing Research, Digital Marketing Strategy
Too often people think that just because they got a prospect to “click thru” it means the person will take action when they get to the other side For a long time we worked with small and medium sized business owners who believed traffic to a website equals...
by Marie Wiese | Aug 9, 2017 | Digital Marketing Research
Last week, members of the Marketing CoPilot Team attended ChannelCon in Austin, Texas. ChannelCon is hosted by CompTIA, an organization dedicated to advancing the technology sector. The keynote address by CompTIA President Todd Thibodeaux, was not what we expected. It...
by Marie Wiese | Jun 12, 2017 | Digital Marketing Research
Last week I had the pleasure of speaking at the ChannelNext Conference (presentation available here) to IT professionals and business owners. Of late, I have spent time speaking on a subject that requires close attention by everyone in business today: Understanding...
by Marie Wiese | May 4, 2016 | Digital Marketing Research, Keyword Strategy, Lead Generation and Nurturing, Search Engine Marketing (SEM), Web Analytics
Most people don’t look past the first page of search results. According to our 2015 Digital Marketing Survey, 72.09% of the buyers we surveyed don’t explore past the first page either. Ok, let me say firstly that yes, it’s important to get on the...
by Marie Wiese | Mar 29, 2016 | Digital Marketing Research, Digital Marketing Strategy, News & Events
[Toronto, ON] – [March 29, 2016.] Marketing CoPilot Inc. today released the results of its 2016 Digital Marketing Research Report undertaken in late 2015 in conjunction with the Georgian College Centre for Applied Research and Innovation and the National...
